A succinct reply to an article on Slashdot. The gist is that while marketing a new piece of hardware, a marketing professional was asked about the software that powers the device (being Linux). To which he replied: “I don’t like the using the word ‘Linux’ on a radio.”
Is just the mention of the word ‘linux’ that scary? Apparently so.
Seriously, this is not how it works. For a quick anecdote, when people ask me how I have all these rotating workspaces and crazy ass widgets and stuff, I reply ‘Linux’. Most people look blank at this point. Then I say ‘It’s an operating system, like Windows but not’. Usually, still blank looks. Remember, these are people who’ve never installed an OS in their lives, who’s points of comparison between XP and Vista were ‘It’s gone shiny and see-through, look!’, and who don’t know what you mean when you say that their computer is slow because they wanted their printer to work and installed the drivers for it.’Normal’ folks don’t know what Windows is, what Microsoft do, or the difference between a PS/2 port and a TCP port. These things are all irrelevant to them, or at least they think they are. It’s frickin’ marketing, you said it in your own post – people recognise that little wavy window thing, and don’t know that there is an alternative. Unfortunately, people don’t yet recognise Tux, or the Ubuntu blobby thing, or any of the myriad mascots and logos of the FOSS community.When marketing a product, you can say ‘Powered by Windows’ or ‘Intel inside’ and people just recognise the terms, making them feel a bit techy, but have no idea what it actually means. If you say ‘Powered by Linux’ then the majority of people may as well have heard ‘Powered by Snarblax’ – They still have no idea what it means, but this time they know they don’t know what it means, and that makes them feel stupid, and that makes them dislike whatever they associate with that stupid feeling. In conclusion, you, Anonymous Coward, are a moron.
via Slashdot Linux Story | Net Radio Exec Says “Don’t Mention Linux”.
